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If you work with Sharepoint Designer, use your own page layouts and want to have them for a page in a publishing site, you have to put in some controls in order to see th page content in you custom page layout. Put in a appropriate place in you page layout ( taken from ArticleLeft.aspx):

<div>
	<PublishingWebControls:EditModePanel runat="server" CssClass="edit-mode-panel">
		<SharePoint:TextField runat="server" FieldName="Title"/>
	</PublishingWebControls:EditModePanel>
	<div class="captioned-image">
		<div class="image">
			<PublishingWebControls:RichImageField FieldName="PublishingPageImage" runat="server"/>
		</div>
		<div class="caption">
			<PublishingWebControls:RichHtmlField FieldName="PublishingImageCaption"  
				AllowTextMarkup="false" AllowTables="false" AllowLists="false" 
				AllowHeadings="false" AllowStyles="false" AllowFontColorsMenu="false" 
				AllowParagraphFormatting="false" AllowFonts="false" PreviewValueSize="Small" 
				AllowInsert="false" runat="server"/>
		</div>
	</div>
	<div class="article-header">
		<div class="date-line">
			<SharePoint:DateTimeField FieldName="ArticleStartDate" runat="server"/>
		</div>
		<div class="by-line">
			<SharePoint:TextField FieldName="ArticleByLine" runat="server"/>
		</div>
	</div>
	<div class="article-content">
		<PublishingWebControls:RichHtmlField FieldName="PublishingPageContent" 
			HasInitialFocus="True" MinimumEditHeight="400px" runat="server"/>
	</div>
	<PublishingWebControls:EditModePanel runat="server" CssClass="edit-mode-panel roll-up">
		<PublishingWebControls:RichImageField FieldName="PublishingRollupImage" 
			AllowHyperLinks="false" runat="server" />
		<asp:Label text="<%$Resources:cms,Article_rollup_image_text%>" runat="server" />
	</PublishingWebControls:EditModePanel>
</div>